According to researchers at Zion Market Research, the global Customer Communication Management (CCM) Market size accounted for USD 1.30 Billion in 2020 and is expected to reach USD 3.22 Billion by 2028, growing at a CAGR of more than 11.1% from 2021 to 2028.
Customer Communication Management (CCM) is a technology-enabled solution that helps businesses to manage and streamline their communication with customers across various channels such as email, SMS, social media, mobile applications, and print. The CCM market has grown rapidly in recent years as businesses are increasingly looking for ways to enhance their customer experience, improve customer retention, and reduce operational costs.
Consumer preference towards Customer Communication Management (CCM) to Spur Growth
As customer communication management software has a multi-channel approach it is being widely adopted in the organizations to reach out to their customers via various communication channels thus driving the customer communication management software market. Keeping the customers updated and improving the services are the benefits of the customer communication management software. With the help of the software the organizations are able to deliver best to their customers and that too with limited labour costs, thus positively affecting the customer communication management software market. It is anticipated that the communication management software market will develop at a rapid rate in the coming years owing to the technological developments in the enterprises related to customer relationship management.
Here are some important key points to know about the CCM market:
Market Size: According to a recent market research report by Zion Market Research, the global Customer Communication Management (CCM) Market Size was $1.30 billion in 2020 and is expected to surpass $3.22 billion by 2028, at a CAGR of 11.1%.
Key Players: Some of the key players in the CCM market include Adobe Inc., OpenText Corporation, Quadient, Pitney Bowes Inc., Xerox Corporation, and Doxee S.p.A.
Solutions: The Customer Communication Management (CCM) market offers a range of solutions, including customer communication design and composition, document automation, multichannel delivery, and analytics and reporting.
Deployment Models: CCM solutions can be deployed on-premises, in the cloud, or as a hybrid solution that combines both on-premises and cloud deployment.
Verticals: The Customer Communication Management (CCM) market caters to various industry verticals such as banking, financial services, and insurance (BFSI), healthcare, retail, telecommunications, and others.
Benefits: CCM solutions offer several benefits, including improved customer experience, increased customer engagement, streamlined communication, and reduced operational costs.
Trends: Some of the key trends driving the CCM market include the increasing adoption of cloud-based CCM solutions, the rise of omnichannel communication, and the growing importance of data analytics and personalization in customer communication.
The CCM market is expected to continue to grow in the coming years as businesses increasingly prioritize customer experience and communication as a critical part of their overall strategy.
Presence of Big Players in the Region Support Europe Dominance
North America accounted for a share of over 37.56% in 2020. The growing demand and usage of technologies, for example, mobility for consumer relationship management and social media, are developing the market and driving the market. Asia Pacific is also adopting CCM software technologies rapidly because of cut throat competition among big players and driving the demand of the customer communication management market.
Some of key players in Customer Communication Management (CCM) Market are AdventSys, Adobe, Bitrix24, Capgemini, Braze, Cedar CX Technologies, Doxim, Doxee, Ecrion, Front, Hyland, Messagepoint, HelpCrunch, Napersoft, Newgen Software, are some players among others.
Browse the full “Customer Communication Management (CCM) Market By Offering (Software Suite, Managed CCM Services, And Others), By Deployment Model (Cloud And On-Premise), By End User (Healthcare, BFSI, IT & Telecom, Retail, Government, And Others): Global Industry Perspective, Comprehensive Analysis And Forecast, 2020 – 2028.” Report at https://www.zionmarketresearch.com/report/customer-communication-management-ccm-market
The Customer Communication Management (CCM) Market is segmented as follows:
By Offering
- Software Suite
- Managed CCM Services
- Others
By Deployment Model
- Cloud
- On-premise
By End User
- Healthcare
- BFSI
- IT & Telecom
- Retail
- Government
- Others
By Region
- North America
- The U.S.
- Canada
- Europe
- France
- The UK
- Spain
- Germany
- Italy
- Rest of Europe
- Asia Pacific
- China
- Japan
- India
- South Korea
- Southeast Asia
- Rest of Asia Pacific
- Latin America
- Brazil
- Mexico
- Rest of Latin America
- Middle East & Africa
- GCC
- South Africa
- Rest of Middle East & Africa
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